Listen to Beck’s New Single, ‘WOW’

The song finds the genre-hopping artist returning to some of the things he does best

beck wow

Beck has released the new single ‘WOW,’ his first single since last year’s ‘Dreams.’ According to a press release at iHeartRadio, Beck “is expected to release a new album, the follow-up to Morning Phase, on October 21st via Capitol Records.”

Both songs signal the genre hopper’s transition back to a cut-and-paste pop style that contrasts the somber folk vibes of his Grammy-winning Morning Phase. ‘WOW’ is reminiscent of funky, sample-heavy Beck albums like Odelay and Guero. Not only has Beck gone pop, but he has been promoting ‘Wow’ with a savvy social media campaign. He enlisted a variety of artists to promote the single with multimedia Instagram videos of their own, which is a pretty clever way of extending your reach.

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