Rappers Reacting to Viral Hip-Hop Curiosity Rich Chigga is the Funniest Thing You’ll See All Week

"They dead-ass serious?"

rich chigga rappers react

Rich Chigga (real name: Brian Imanuel) is a 16 year-old Indonesian rapper whose ‘Dat $tick’ video went viral this year. Imanuel is essentially an internet-savvy young comedian who dabbled in music and hit the jackpot (the video is rapidly approaching 5 million views). The ‘Dat $tick’ video (directed and edited by Imanuel himself) hinges on the conceit of watching an Asian kid wearing a pink polo and a fannypack reeling off verses of thugged-out trap rhymes.

Obviously, Imanuel is a talented comedian; he told Hypetrak that he first planned to “dress like a rapper” before discarding the concept for the “less serious costume” that launches the video’s absurdity over the top. He also made the following proclamation regarding his use of language: “I don’t want to sound pretentious but my goal is to help put an end to the negative effects of the N-word.”

Anyway, the folks over at XXL filmed a bunch of actual rappers (including Ghostface Killah, Desiigner, and more) while they react to the video. They all seem to love it. It’s definitely the most amusing thing I’ve seen all week:

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